Discovering the Secret to Selling Lots of Products

by pamelawright on August 5, 2011

 I have been on a quest to discover the secret to selling lots of products (which includes services) to clients or customers!  Today (July 30, 2011), I was doing some marketing research when I stumbled upon my answer. 

 Earlier this morning, I was sharing Thomas Edison quotes on my Facebook page so I think it’s funny that today of all days I found the secret! Over the past several years, I’ve been on the hunt for this secret.  I’ve attended amazing marketing events to learn, learn, learn.  I’ve also gotten the privilege this year of working as a copywriter for Gina Alexander, Inc. which was founded by Hollywood Photo Handbag Designer Gina Alexander.  

Gina’s customized photo handbags are carried by celebrities and women around the world!  As a result of writing copy for a fashion handbag line I was exposed to the art of retail selling in the fashion industry. 

Are you wondering, “How’s all of this relevant to selling products?”  Well, I’m about to tie it all together.  During my research today, I stumbled upon a group called Groupon that has helped billion dollar companies including Nordstrom make tons of money by getting the word out about its daily deals.  Another company that has been mega successful doing daily deals is Living Social.

 

What I deeply realized today in my AHA moment is that the secret to selling lots of products lies in marketing to your ideal clients daily and creating great opportunities for them to buy regularly.  Groupon and Living Social do this very well.  It also hit me deeply that marketing and selling are two different things and understanding that difference is critical!

I know many people already know this but sometimes the distinction gets fuzzy.  So for the record, let me state that marketing is about getting your message out and selling is about the process you use to get people to actually buy your products. 

When you set up a system that allows you to market to your ideal clients regularly and give them great opportunities to buy products they want, you’ll find yourself selling lots of products!  In the fashion industry, we create sales campaigns year-round and it really does work! (THINK:  Nordstrom’s Half Yearly Sale, Nordstrom’s Fall Anniversary Sale, Nordstrom’s Winter Sale)   

I’d love to hear good news about your sales campaigns over the next 3 months so please drop me a line on Facebook! 

{ 16 comments… read them below or add one }

AJ August 5, 2011 at 12:30 pm

Pamela,
These are some great ideas, thanks for sharing.
AJ

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pamelawright August 5, 2011 at 12:38 pm

Thanks, AJ!

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Lori Thayer August 5, 2011 at 12:43 pm

Thanks for the info Pam.

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pamelawright August 5, 2011 at 10:38 pm

Thanks Lori!

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denny hagel August 5, 2011 at 1:13 pm

Interesting distinction between marketing and selling…makes sense! Thanks for sharing your insights! :)

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pamelawright August 5, 2011 at 10:37 pm

Hey Denny, I see the call to action in an ad as the selling part. It reminds me of a plane coming in for the landing! So, in an ad or any kind of marketing piece I like checking out the message but I also like checking out how they go about getting someone to buy now.

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Sue Graber August 5, 2011 at 3:21 pm

Great article, Pamela. I absolutely love GROUPON and LIVING SOCIAL. My daughter owns a Pilates studio and used both ways to market her classes and got a huge response!

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pamelawright August 5, 2011 at 10:16 pm

That’s AWESOME, Sue!!

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Michele August 6, 2011 at 6:57 am

Great observation Pamela,
Thanks for sharing your AHA moment with all of us. Groupon is impressive isn’t it?

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pamelawright August 6, 2011 at 5:28 pm

Thanks Michele! YES, Groupon is quite impressive!!

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Deb Pilgrim August 6, 2011 at 6:38 pm

Pamela, I’ve been enjoying your articles and the useful learning that comes from reading them. Another great article today!

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pamelawright August 7, 2011 at 11:22 pm

Thanks, Deb! I’ve been having FUN writing these articles!!

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Carol Giambri August 7, 2011 at 11:05 pm

Pamela, Great info. and not familiar with Groupon yet but will check further into it. Wonder if it works well with service based seasonal repair companies?

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pamelawright August 7, 2011 at 11:24 pm

Thanks Carol!

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Anne (Annie) Berryhill August 8, 2011 at 8:54 am

Oh boy…I guess I had never even thought about selling in “campaigns” but it makes perfect sense! Thanks for rattling my brain cage today! I am definitely going to organize my sales campaign now!

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pamelawright August 8, 2011 at 12:07 pm

I know what you mean, Anne! I was first exposed to direct marketing year-round from master copywriter Dan Kennedy several years ago. Then, I was exposed to this concept of using PR to help you sell year-round in a PR course I was lucky enough to get into last year taught by billionaire Anne McKevitt (She’s the UK’s version of Martha Stewart). Anne advocates using PR to build your business year-round. Year-round selling campaigns flowing with an annual PR calendar really do work. Oh goodness… I think there’s an article there!

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